Essential Questions: How does a business or company logo effectively communicate the characteristics and values of the company? How do people use symbols to communicate?
The videos below will also assist in your logo design.
We'll begin by getting a basic understanding of what goog graphic design looks like:
1. Logo Design Assignment
Essential Questions: How does a business or company logo effectively communicate the characteristics and values of the company? How do people use symbols to communicate?
Examine the website A History of Logo Design before you begin working on this task. You will then develop a name for your design company. The name must effectively reflect who you are as a person and digital artist. What image do you want your company to portray? When you have a name for your company, you will create a logo that reflects the characteristics of your company. Consider some of the design and typography concepts that we learned earlier in this course. You may also want to consider the psychology of colour (check this website).
Activity #2 - Examples of inspiring and well designed magazine covers:
In groups, you will access some of the magazine covers linked below. Select a magazine cover that you think shows excellent design. Answer the following questions with your group members:
What is the main story in that issue and how does it relate to the image on the cover?
What design principles are evident in the cover image? Explain
What is the target audience of the magazine cover?
For this assignment, you will design and create a magazine cover for a fictitious magazine. You will include all of the following elements in your magazine cover:
Banner (sometimes called "nameplate") /Title
Tagline
Image
Cover Lines
UPC code
Price
Date/Volume number
background
cover photo
several story line titles
Remember to consider the elements and principles of design that we have learned in class. Unity can be achieved by carrying out a common theme in the type styles, photos, story titles and descriptions. Do all the parts work together?
Think about readability, can you read the type against the background? Is the type style readable? Are the sentences too long? Are the titles descriptive enough to make you know what the article is about? Does the type size signify the importance? Does the photo or photos support the theme? Does the photo catch your eye? Is it too busy or too simple?
How is your effort and craftsmanship? You will need to be selecting, cutting, pasting and cropping. Does your cover look professionally neat? Layout, how did you arrange all the elements? Is the type all lined up flush left, right, centered? Is the type over the picture or a background? Did you add a banner with the issue date, web site, and cost? Does the layout make it easy to read or confusing?
Planning Procedure:
Using a blank page in your Design Sketchbook, do a rough design of your magazine cover.
Decide on magazine genre such as fashion, science, sports, design, military, etc.
Choose title and design graphic
Design and sketch cover graphic featuring a digital photo or drawn/edited graphic design.
Write a series of cover lines for stories that might appear in the magazine and place them on your sketch. Make sure the cover lines are short and snappy. They should grab the attention of the potential purchaser.
Get teacher approval!
*Please ensure that all aspects of this assignment are appropriate. Your magazines should not contain any material that might be deemed offensive.
Criteria
4
3
2
1
0
All required elements
Missing one element
Missing
two elements
missing
three
elements
missing more four plus elements
Cover Lines
Enticing,Relevant,Well Written, Applicable to genre
Applicable but may not be well written
Somewhat applicable, not well written, too few cover lines
Little thought or relevance, unenticing,
no evidence of connection to magazine, a complete afterthought.
Photo Integration
Applicable to genre, Adds to unity and appeal of cover
Acceptable level of integration
Photos are somewhat relevant and integrated
Photos are not integrated
Photos not present
Layout
Design principles, alignment, colour, readability, aesthetic appeal, scale of size
Acceptable layout design
Marginal layout design
Poor Layout, evidence of little thought behind the overall design
Clearly sketched without any consideration of layout, design, or intent to complete the assignment in an acceptable manner.
TOTAL /16
Building Your Cover:
You will create your digital Magazine Cover using a variety of programs. This may include Pixlr., which is an online graphics program and/or the various Ipad apps that we used in class (Sketchbook, Brushes, etc.). You may want to develop a work flow that involves several applications.
Instructions:
Using the requirements of your cover design, take a digital photo of your cover subject preferably against a plain, single coloured background. (This will make editing your photos easier)
Open Pixlr
Select File>New>Blank File
Input 2400 Wide by 3000 Height (This will convert to about 8X10 Inches)
Select a background colour based on your design or select Transparent Background.(you can create a colour for your background later)
Title your file with your name followed by "magazine cover" and save the file in the new Magazine Cover folder.
Open the digital portraits of your subject: File>Open>Pictures>iPhoto Library>Originals> most recent roll, locate the first portrait in this folder and select open.
Repeat this process for your partners portrait.
Create a new copy of both portraits with a transparent background.
Select: Edit>Select All>Edit>Copy>File>New...change to Transparent Background, title with your name. Select OK. Select Edit>Paste.
Repeat the above process for the second portrait.
Eliminate the Background.
Using tools such as the lasso, the magic wand, and the eraser, delete the background of your portraits and save.
Hint: use the magnify tool to zoom in for fine deletions: Command(apple) + to zoom in Command - to zoom out.
Hint: You can change the size, shape, and opacity of the eraser/paint brush using the settings in the upper edge of the interface.
Drag Portrait layer onto your background layer.
Using the Move tool (top one in the tool bar) click on the portrait and drag the image on top of the background. You can then readjust the size and position of the portrait and hit enter.
In the lower right corner of the interface you will now notice two layers. The background layer and your portrait layer, which is highlighted in blue. The blue highlighting means that layer is active and can be manipulated. Any changes to this layer will not effect any other layer.
Repeat the process for your partners portrait.
With the layer highlighted you can readjust the image in any way you desire to alter the colour or light or add any filters from the filters menu.
When using multiple layers you can rearrange the order in which they appear by stacking them top down in the layers window. If you want to view your image without a given layer click on the "eye" icon and the layer will disappear. Click it again to make it reappear.
REMEMBER TO SAVE YOUR WORK AFTER EVERY MAJOR CHANGE TO THE FILE. (COMMAND - S)
Adding Text
Select the text tool from the tools bar. (T)
Click on the background layer and a blinking cursor will appear as well as creating a new layer in the layers window.
Choose the Style, Font, Size, and Colour, based on your design, from the top tool bar and type in the text for the title of your magazine.
Select the move tool and readjust the position, size and shape of your title.
Repeat the process for each of your Cover Lines.
Add the month and year.
Add a price.
Creating a Barcode image or find one and add to cover.
Optional Elements
Change the background colour using the paint bucket.
To change the active colour double click on the square colour icons at the bottom of the tools bar, select the desired coloour and press return.
Experiment with the opacity (level of transparency) of your layers.
Experiment with options and effects for layers
Add further images from the internet or digital photos as required by your original design.
Add borders and boxes to highlight cover lines
Step 4. Finishing Up
When you are satisfied with your cover:
Select File>Save As... JPEG, Title and save in your Magazine Cover Folder.
Upload your completed Magazine cover to your "Magazine Cover" page on your wiki.Evaluation:
CATEGORY
4
3
2
1
0
Pixlr Chops
Excellent - Clean Edges, Zero pixilation, Zero leftover background. Properly layered. Special effect, texture, lighting, colour, contrast.
Good- Clean Edges, Zero pixilation, Zero leftover background. Properly layered. Special effect, texture, lighting, colour, contrast.
Acceptable - Clean Edges, Zero pixilation, Zero leftover background. Properly layered. Special effect, texture, lighting, colour, contrast.
Marginal - Clean Edges, Zero pixilation, Zero leftover background. Properly layered. Special effect, texture, lighting, colour, contrast.
Unacceptable - Clean Edges, Zero pixilation, Zero leftover background. Properly layered. Special effect, texture, lighting, colour, contrast.
Aesthetic Appeal
Magazine has excellent news stand appeal.
Magazine has good news stand appeal.
Magazine has acceptable news stand appeal.
Magazine has marginal news stand appeal.
Magazine has unacceptable news stand appeal.
Design (X2)
Excellent use of images, text and layers to create a cover that is enticing, unified and creative.
Good use of images, text and layers to create a cover that is enticing, unified and creative.
Acceptable use of images, text and layers to create a cover that is enticing, unified and creative.
Marginal use of images, text and layers to create a cover that is enticing, unified and creative.
Elements are unorganized and placed without consideration to design elements.
Readability (X2)
Excellent use of size, colour and contrast to make all text elements easily readable.
Good use of size, colour and contrast to make all text elements easily readable.
Acceptable use of size, colour and contrast to make all text elements easily readable.
Marginal use of size, colour and contrast to make all text elements easily readable.
Readability seriously detracts from the impact of the cover.
All Required Elements
All required elements
Missing one element
Missing two elements
Missing three elements
Missing more than three elements
Reasearch /25 Complete and comprehensive responses to the questions.
The videos below will also assist in your logo design.
We'll begin by getting a basic understanding of what goog graphic design looks like:
1. Logo Design Assignment
Essential Questions: How does a business or company logo effectively communicate the characteristics and values of the company? How do people use symbols to communicate?
Examine the website A History of Logo Design before you begin working on this task. You will then develop a name for your design company. The name must effectively reflect who you are as a person and digital artist. What image do you want your company to portray? When you have a name for your company, you will create a logo that reflects the characteristics of your company. Consider some of the design and typography concepts that we learned earlier in this course. You may also want to consider the psychology of colour (check this website).
http://www.logodesignlove.com/similar-original-logos
We will use Inkpad on the Ipads to create our logos. You will watch the following tutorial video as we get introduced to this app.
Gallery of vector images made using Inkpad
2. Magazine Cover Assignment
Activity #1 - View the following videos about graphic design
Activity #2 - Examples of inspiring and well designed magazine covers:
In groups, you will access some of the magazine covers linked below. Select a magazine cover that you think shows excellent design. Answer the following questions with your group members:- What is the main story in that issue and how does it relate to the image on the cover?
- What design principles are evident in the cover image? Explain
- What is the target audience of the magazine cover?
Be prepared to present your ideas to your classmates. You will airplay this magazine cover from your Ipad.little white lies magazine covers
more outstanding magazine cover examples
Designing a Cover
For this assignment, you will design and create a magazine cover for a fictitious magazine. You will include all of the following elements in your magazine cover:Remember to consider the elements and principles of design that we have learned in class. Unity can be achieved by carrying out a common theme in the type styles, photos, story titles and descriptions. Do all the parts work together?
Think about readability, can you read the type against the background? Is the type style readable? Are the sentences too long? Are the titles descriptive enough to make you know what the article is about? Does the type size signify the importance? Does the photo or photos support the theme? Does the photo catch your eye? Is it too busy or too simple?
How is your effort and craftsmanship? You will need to be selecting, cutting, pasting and cropping. Does your cover look professionally neat? Layout, how did you arrange all the elements? Is the type all lined up flush left, right, centered? Is the type over the picture or a background? Did you add a banner with the issue date, web site, and cost? Does the layout make it easy to read or confusing?
Planning Procedure:
Get teacher approval!
*Please ensure that all aspects of this assignment are appropriate. Your magazines should not contain any material that might be deemed offensive.
two elements
three
elements
Building Your Cover:
You will create your digital Magazine Cover using a variety of programs. This may include Pixlr., which is an online graphics program and/or the various Ipad apps that we used in class (Sketchbook, Brushes, etc.). You may want to develop a work flow that involves several applications.Instructions:
Using the requirements of your cover design, take a digital photo of your cover subject preferably against a plain, single coloured background. (This will make editing your photos easier)
Create a new copy of both portraits with a transparent background.
Select: Edit>Select All>Edit>Copy>File>New...change to Transparent Background, title with your name. Select OK. Select Edit>Paste.
Repeat the above process for the second portrait.
Eliminate the Background.
Using tools such as the lasso, the magic wand, and the eraser, delete the background of your portraits and save.
Hint: use the magnify tool to zoom in for fine deletions: Command(apple) + to zoom in Command - to zoom out.
Hint: You can change the size, shape, and opacity of the eraser/paint brush using the settings in the upper edge of the interface.
Drag Portrait layer onto your background layer.
Using the Move tool (top one in the tool bar) click on the portrait and drag the image on top of the background. You can then readjust the size and position of the portrait and hit enter.
In the lower right corner of the interface you will now notice two layers. The background layer and your portrait layer, which is highlighted in blue. The blue highlighting means that layer is active and can be manipulated. Any changes to this layer will not effect any other layer.
Repeat the process for your partners portrait.
With the layer highlighted you can readjust the image in any way you desire to alter the colour or light or add any filters from the filters menu.
When using multiple layers you can rearrange the order in which they appear by stacking them top down in the layers window. If you want to view your image without a given layer click on the "eye" icon and the layer will disappear. Click it again to make it reappear.
REMEMBER TO SAVE YOUR WORK AFTER EVERY MAJOR CHANGE TO THE FILE. (COMMAND - S)
Adding Text
Select the text tool from the tools bar. (T)
Click on the background layer and a blinking cursor will appear as well as creating a new layer in the layers window.
Choose the Style, Font, Size, and Colour, based on your design, from the top tool bar and type in the text for the title of your magazine.
Select the move tool and readjust the position, size and shape of your title.
Repeat the process for each of your Cover Lines.
Add the month and year.
Add a price.
Creating a Barcode image or find one and add to cover.
Optional Elements
Change the background colour using the paint bucket.
To change the active colour double click on the square colour icons at the bottom of the tools bar, select the desired coloour and press return.
Experiment with the opacity (level of transparency) of your layers.
Experiment with options and effects for layers
Add further images from the internet or digital photos as required by your original design.
Add borders and boxes to highlight cover lines
Step 4. Finishing Up
When you are satisfied with your cover:
Select File>Save As... JPEG, Title and save in your Magazine Cover Folder.
Upload your completed Magazine cover to your "Magazine Cover" page on your wiki.Evaluation:
Reasearch /25 Complete and comprehensive responses to the questions.
Rough Design /24 See Rubric above
Cover /28 - See Rubric Above.